Advertising inside ChatGPT.

Classic search runs on keywords. Someone types two or three words and a machine guesses the intent behind them. In ChatGPT the same person writes a sentence or a paragraph: the budget, the occasion, the constraint, what they already ruled out. The intent is not guessed, it is stated.

Advertising on that surface sits next to an answer somebody asked for. That is a different kind of attention than a feed, where the ad interrupts something else. It is also less forgiving: an ad that does not fit the question is obvious immediately.

The channel rewards considered purchases. A holiday, a piece of software, an appliance, an insurance policy, a service where people compare providers, a ticket for something they plan their weekend around. Wherever a real question comes before the purchase, there is a question to be answered.

It works less well for pure impulse. If your product sells because somebody saw it and wanted it, the social feed still does that job better, and we will tell you so rather than sell you a channel.

Before anything is spent, your checkout has to report real purchase values back, so revenue can be attributed rather than estimated. On a young channel this matters more than anywhere else: without it the first report is a guess, and a guess is what makes companies write off a channel that was actually working.

Then the creative. Copy for this surface has to answer, not shout. We write it against the questions people actually ask about your category, which is the same research that feeds your content and your paid social.

And we run it next to what already works. A new surface is worth testing alongside Meta, TikTok, Google and LinkedIn, with identical measurement across all of them, so you can see which one earned the sale.

Two parts: the media budget that goes directly to the platform, and our fee for strategy, content creation, creative and running it. No retainer is required to test a channel.

What a sensible first budget looks like depends on your margin and your sales cycle, so we would rather look at your numbers than name one here. Get in touch with your goal and budget and get a quote.

What are ChatGPT ads?

Advertising placed inside ChatGPT, next to the answer a person is already reading. The difference to a search ad is the moment: people do not type two keywords, they describe a situation and ask for a recommendation. That is a longer, more specific signal about what someone actually wants.

Is this worth it for us?

It depends on how people buy from you. If your product gets researched before it gets bought, a holiday, a piece of software, an appliance, an insurance policy, a ticket for something people plan around, then the surface fits. For pure impulse purchases the classic social feed still does more.

How do you measure it?

The same way we measure everything else: on tracked revenue, not on reach. Your checkout has to report real purchase values back, and the tracking goes up before the first franc of media. Without that we would be reading a number nobody can defend, and on a young channel that is exactly the number people get wrong.

What does it cost?

Two parts: the media budget that goes directly to the platform, and our fee for strategy, content creation, creative and running it. Get in touch with your goal and budget and get a quote.

Can we run this alongside Meta and Google?

That is how we would do it. A new surface is worth testing next to what already works, not instead of it. We keep the measurement identical across channels, otherwise you cannot tell which one earned the sale.

How quickly can you start?

Practically straight away. As soon as we have the accesses and the information, we get going. No long onboarding and no lead time. The only thing we look at first is the tracking, because starting a new channel on broken measurement is the fastest way to conclude the wrong thing about it.