# Knowledge. How we work, what things cost and what the numbers actually mean. Guides, benchmarks and definitions from our own campaigns, events and bookings. - [b2b sets and live acts: what changes operationally](https://nosleep.group/knowledge/booking-b2b-sets-and-live-acts): Two names on one slot, or a live show instead of a DJ set, reads the same on the poster. Backstage and on the technical rider it is a different booking. (Live · Practice · Aug 2026 · Artist Booking · Line-up · 2 min) - [Event marketing glossary: the terms that decide your budget](https://nosleep.group/knowledge/event-marketing-glossary): Plain definitions of the terms that come up in every event marketing conversation - and what each one actually implies for a campaign. (Group · Glossary · Aug 2026 · Glossary · Event Marketing · 5 min) - [AI in ad production: what we automate and what we still shoot](https://nosleep.group/knowledge/ai-in-ad-production-what-we-automate): Generative tools now write, cut and resize faster than any team. That solves the cheap half of the problem. Here is where we use them and where a camera still has to leave the office. (Agency · Practice · Aug 2026 · AI · Content Production · 3 min) - [DJ booking in Switzerland: fees, advancing and what the contract has to cover](https://nosleep.group/knowledge/dj-booking-switzerland-fees-advancing-contracts): How an artist booking actually runs - from first offer to the driver at the airport - and where bookings usually break. (Live · Guide · Aug 2026 · Artist Booking · Advancing · 7 min) - [Why AI ad copy all sounds the same - and what to do about it](https://nosleep.group/knowledge/why-ai-ad-copy-sounds-the-same): Generated marketing text has a house style: balanced, enthusiastic, and completely interchangeable. That is a positioning problem, not a writing problem. (Agency · Practice · Aug 2026 · AI · Copywriting · 2 min) - [Selling event tickets with Meta ads: the guide for Swiss organisers](https://nosleep.group/knowledge/selling-tickets-with-meta-ads): Most event ads fail on measurement, not on creative. Here is the tracking setup, the campaign structure and the budget logic we use to turn ad spend into tracked ticket sales. (Agency · Guide · Aug 2026 · Event Marketing · Paid Media · 8 min) - [Permits in Swiss cantons: what actually delays an event](https://nosleep.group/knowledge/event-permits-swiss-cantons): The permit itself is rarely the problem. The delays come from the documents the permit depends on - and from asking too late in a country where every commune runs its own process. (Events · Guide · Aug 2026 · Event Production · Switzerland · 2 min) - [Event production in Switzerland: the checklist from concept to load-out](https://nosleep.group/knowledge/event-production-checklist-switzerland): The running order we use on our own festivals and client productions - what has to be on paper before anything gets booked, and what has to be true on site before doors open. (Events · Checklist · Aug 2026 · Event Production · Operations · 9 min) - [Event marketing benchmarks Switzerland: ROAS, CPC and what good looks like](https://nosleep.group/knowledge/event-marketing-benchmarks-switzerland): Numbers from campaigns we ran for Swiss festivals and shows, with the context that makes them comparable - because a ROAS without a tracking setup behind it means nothing. (Agency · Benchmarks · Jul 2026 · Benchmarks · Paid Media · 6 min) - [What a DJ fee actually consists of](https://nosleep.group/knowledge/what-a-dj-fee-consists-of): The number in the offer is rarely the number in the budget. Here is what sits inside a booking, so the comparison between two quotes is a real comparison. (Live · Explainer · Jul 2026 · Artist Booking · Budget · 2 min) - [What does an event production cost in Switzerland?](https://nosleep.group/knowledge/what-does-an-event-production-cost-switzerland): Cost drivers, typical ranges and the four decisions that move a production budget more than anything else. (Events · Benchmarks · Jul 2026 · Benchmarks · Event Production · 6 min) - [WhatsApp for event marketing: where it beats email](https://nosleep.group/knowledge/whatsapp-for-event-marketing): Open rates on WhatsApp make email look broken. That is also the reason it goes wrong faster. Where we use it, and the rules we do not bend. (Agency · Guide · Jul 2026 · Event Marketing · Messaging · 2 min) - [Festival F&B: what to plan per head, and what breaks first](https://nosleep.group/knowledge/festival-f-and-b-planning): Food and drink decide how long people stay and how the night is remembered. Most of the failures are not culinary - they are queue maths and cash flow. (Events · Guide · Jul 2026 · Event Production · F&B · 2 min) - [Does labelling AI content hurt your campaign?](https://nosleep.group/knowledge/does-an-ai-label-hurt-your-campaign): Platforms label more and more generated content automatically, and advertisers worry it costs them reach and trust. The honest answer: the label is rarely the problem. (Agency · Analysis · Jun 2026 · AI · Paid Media · 2 min) - [Weather contingency for open airs: the plan we write before we book](https://nosleep.group/knowledge/weather-contingency-open-air): Wind, not rain, is what stops a show. The decisions that matter are made weeks before the forecast exists - and written down, so nobody has to be brave at two in the morning. (Events · Checklist · Jun 2026 · Event Production · Operations · 2 min) - [Advancing a headliner: what goes wrong, and where](https://nosleep.group/knowledge/advancing-a-headliner): A booking is a contract. Advancing is the work that turns it into a show that starts on time. Almost every problem shows up in the same handful of places. (Live · Guide · Jun 2026 · Artist Booking · Advancing · 2 min) - [Ask us directly.](https://nosleep.group/contact) (Question not answered · Get in touch) --- nø sleep group · No Sleep GmbH, Maschinengasse 12, 6330 Cham, Switzerland · info@nosleep-agency.com HTML version: https://nosleep.group/knowledge · Site guide for agents: https://nosleep.group/llms.txt